The history of Fred Force 10

Fred Force 10 jewellery

The first Fred Force 10 bracelet emerged in 1966, initiated by Fred Samuel, the founder of the brand.

A sailing enthusiast, Fred Samuel gave his bracelet the "Force 10" name, in reference to the powerful wind storm.

Made of braided steel wires, Fred Force 10 jewelry is inspired by boats and sailing ropes. The clasp is also inspired by the marine world with its marine swivel shape.

Available today in bracelets, earrings, and necklaces, Fred's Force 10 jewelry is admired throughout the world. Many variations have emerged over the years: with diamonds, in original colors, and even in a mini format.

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