The history of Miu Miu bags

Miu Miu bags

Miu Miu was launched in 1993 by Miucca Prada, the daughter of Mario Prada, designer of the eponymous brand.

Miu Miu was born from the idea of a freer fashion, accessible to a new clientele with an off-beat, eccentric and rebellious touch.

The brand was a success from the very first catwalk shows and rapidly gained a following with its colourful, feminine clothes.

In 1994 the Miu Miu brand was awarded the Best International Designer Award, became a famous brand and a hit with the fashion press. Shops were opened throughout the world.

The Miu Miu bag is now a classic for fashionistas with its bright colours and varied shapes.

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