The history of Mauboussin jewellery

Mauboussin jewellery

The Mauboussin House was founded in 1827 by gentlemen Rocher and Noury, but it did not yet have a name that would make it famous. It would take until 1898 for that to occur. In 1925, Georges Mauboussin was named "Grand Parisian Jeweller" at the Decorative Arts Exhibition in Paris. The Mauboussin House boomed in the 1930s, with Art Deco style. The turning point was when it presented three gem exhibitions centred on the Emerald, Ruby, and Diamond. Then the House became a specialty in the treatment of coloured stones. The very demanding and difficult Marlene Dietrich wore diamond and emerald bracelets designed by Mauboussin in the film "The Devil is a Woman." The Mauboussin House collaborated with artists including Paul Iribe, an aesthete and creator who took from the Art Deco style and created posters for an advertising campaign in the United States.

It was in 1955 that Mauboussin House settled in the saints of saints in high end jewellery: the Place Vendôme. Often considered the “Enfant terrible” of the square, the famous Mauboussin jeweller was able to impose freedom of tone in this traditional world. A creative jeweller, the Mauboussin House continued to play with its style, breathing in the air of the time, like when it imagined the fantasies of luxury jewellery in the 1960s and 1970s, playing on asymmetry and disproportion. Thus, it accompanied the anti-conformism of this decade and its new clients, slightly heckling bourgeois conventions. From the 1980s to 2000, the most emblematic of the Mauboussin House models are the Nadia model - a real “best seller” that became a classic, created in the 1980s; the Olympe ring, conceived in the 1990s; the engagement ring Dream & Love; and the Chance of Love line, launched in the mid-2000s.

In 2002, the Mauboussin House became the property of Dominique Frémont, and Sophie Misrahi succeeded Patrick Mauboussin as artistic director. After the Place Vendôme, it was the Champs-Elysees that welcomed a Mauboussin boutique in 2007. The following year saw an opening on New York's prestigious Madison Avenue. This new impetus was accompanied by the desire to “democratize” jewellery: "a woman only expects that a man offer her a jewel – she can only acquire it. Mauboussin is inspired by the "prêt-à-porter." Rings with coloured stones, sapphires, topaz... cut in the shape of a diamond or a star, surrounded by diamonds made their appearance. In 2005, Mauboussin caused a small revolution in the world of jewellery by launching a "mainstream" solitaire. Using a diamond whose colour and quality did not match the usual intangible criteria of high end jewellery, this Mauboussin ring made headlines and was very successful.

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