The history of Chopard jewellery
The story began in 1860 in the small village of Sonvilier, in the Swiss Jura, the birthplace of Louis-Ulysse Chopard, a young tale
The story began in 1860 in the small village of Sonvilier, in the Swiss Jura, the birthplace of Louis-Ulysse Chopard, a young talented craftsman, who founded his workshop. Very quickly, his watches met with great success, thanks to their reliability and precision. European watchmaking enthusiasts crowded around the young factory.
A family business, the brand’s direction remained in the hands of the founder's descendants until 1963, the date when Karl Scheufele, the heir to a dynasty of watchmakers and jewellers from Pforzheim, Germany, bought it. Chopard then experienced an important development. Appreciated for its boldness, its advanced technology, and the demand of its artisans, Chopard became a reference in the world of high end watchmaking and jewellery. Fully independent, Chopard is an age-old family tradition. Karl Scheufele and his wife Karin organized the international influence of the company for more than 40 years, and they still play a key role in the firm. Their two children, Caroline and Karl-Friedrich, are currently the co-presidents.
Although born in the spotlight of watches, Chopard quickly aligned with the sparkle of jewellery. The Chopard House’s taste for excellence led to the choice of exceptional stones, innovative designs, and perfection of a centuries-old craft. Connoisseur interest came very quickly: from Laetitia Casta to Marion Cotillard and Prince Charles, many stars and political figures became followers of the label. Chopard is also known for the Palme d'Or, offered at the Festival de Cannes, which it makes every year.
With collections as varied both on the theme as the creation, from Happy Diamonds to Red Carpet, Chopard is a House which continues to seduce and surprise all the world’s lovers.