The history of TAG Heuer Carrera

Watches TAG Heuer Carrera

Mexico created the Carrera Panamericana race in 1950 to celebrate the opening of the Pan-American highway that links several South American countries. This dangerous, 3,500 km long race began in Guatemala and ended at the border with the USA. The Carrera Panamericana Rally Mexico was run five times between 1950 and 1954. The greatest drivers of the day took part in this unique endurance race.

In 1963 TAG HEUER launched the Carrera chronograph in honour of this mythical race. It has been worn by some of the world’s greatest racing drivers from Joe Siffert to Nikki Lauda plus Jacky Ickx, Emerson Fittipaldi, Clay Regazzoni, Jody Scheckter and others.

the Carrera is both historic and iconic and is the oldest watch design still in the TAG HEUER collection. Early models were all round with easily recognizable, classic sporty lines. The Carrera underwent changes in the seventies to become more barrel shaped, sometimes angular, sometimes less so, in line with the fashions of the day.

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