The history of Tudor watches

Tudor watches

Hans Wilsdorf, the founder of the Rolex brand is without doubt one of the principal promoters of the concept of ‘brand’ in horology. From 1908 he filed numerous patents for names like ‘Princess Royal Wristlet’ and ‘Prince of Wales Lever’ (1914), ‘Lonex’ and ‘Genex’ (1920) and ‘Viceroy’ (1921), although he only ever used a few of them. This Bavarian, who became a naturalised British citizen, undoubtedly also intended to register ‘Tudor’, the name of the English royal family that reigned from 1495 to 1603. However, he was too late because the Geneva based jeweller, Isaac Blumenthal, had already bought the rights to the brand name in 1906 and the rights later passed to another company. It wasn’t until the earlier forties that Wilsdorf finally got his wish and was able to patent the ‘Tudor’ brand. Since then the Rolex for the man in the street has been known as the Tudor. However, it is pointless to look for a Rolex movement in a Tudor. Tudors contain ‘Hydronaut’ or ‘Prince Date Chronograph’ amongst many other of today’s sports watch movements which are carefully set ETA calibres.

Are you looking for a particular item?
Get an alert as soon as it's available.
Set up an alert